Web Design 6 Step Process
The Web design process is not unlike other communication processes. If you are familiar with developing a creative brief, a public relations plan, a communication plan or a new product, the phases will look very familiar. The phases of the Web design process include the following steps.
Step 1: Discover
The Discover phase of the web design process is all about information-gathering. This step is important for Creative Studio to understand more about your business and industry, your target market and customers, and the ultimate goal/aim for the website.
Questions we will ask you during this step:
What does your business or organization do?
What sets your business or organization apart from your competition?
Who are your competitors?
Who is your ideal customer?
Describe the concept, project or service this site is intended to provide or promote.
What is the goal of your website?
Who is coming to your website?
What is your dream for this website?
Step 2: Plan
Just like information-gathering, the planning step of website design is a critical part of launching a new website.
As designers, it’s easy to want to jump right into the design step, since that’s the most creative (and enjoyable) part of a project. But, ultimately, research and planning will help clarify our objectives for the website and guide the design, so we will spend generous amount of time in this stage of the process.
Just like the saying, “measure twice, cut once,” spending time on website planning is a good investment that will ultimately save time and even money in the long-run.
During the planning phase, we will want to review or create an SEO strategy for the website. Since websites often organise lots of information into a user-friendly format, this is also a good time to get an idea of missing content before we start designing anything.
The planning phase also helps you understand the role in meeting deadlines with content so the launch process isn’t held up.
Step 3: Design
The third step of the web design process is to design how the website will look. In this step, a website wireframe is created with basic web page elements such as the header, navigation, widgets, etc. The wireframe can then be moved into a more realistic mockup using a program such as Photoshop.
The challenge of good web design, like all design, is balancing form and function. Use the information you gathered in the Discover and Plan steps to shape your design. Good web designers have intention behind every design decision.
Design should also accommodate content. Content often accommodates design instead, and content ends up receiving very little attention. Website content is the number one thing you want viewers to notice.
For each page design, ask yourself these questions:
What is the main goal of the page?
Is it clear to users what action they need to take?
How does the design encourage users to take an action?
Step 4: Develop
In the Develop step, the website design is translated to actual code that makes the website work. This stage can be the most lengthy, so we will keep you informed on the status of the project.
Step 5: Launch
Finally, it’s time to launch the website. Since there are so many steps involved in launching a website, it’s a good idea for us to use a checklist to make sure we haven’t missed a step.
Step 6: Maintain
This last and final step of web design is often overlooked by most, but website maintenance is important for the long-term health and success of a website, as well as a source of potential recurring revenue. We offer ongoing maintains plans to keep your website at its best performance.